PACK 06 · CLAUDE COWORK · AD STRATEGY PLAYBOOK

Most ad accounts have no strategy.
They have a campaign list.

Strategy is the document that names what audience, what message, what funnel stage, what creative, what budget. Most teams skip the writing-down. This pack gives you the document the agency was supposed to write.

Notify me when it ships Coming June 2026
Build Your Ad Strategy pack — focus reticle icon on warm background.
PLAYBOOK SKU LF-PACK-PLY-ADSTRAT
01 · What's inside

What you get
when you buy this pack.

  • Ad strategy template — eight sections covering audience, channel, funnel, message, creative, budget, KPIs, testing.
  • Audience-cohort framework — five-cohort segmentation with worked examples.
  • Funnel-mapping doc — how prospecting, retargeting, and retention map to creative format.
  • Budget allocation model — defensible percentage splits across channels and stages.
  • KPI hierarchy — what to optimize at each stage. What's a vanity metric.
  • Worked example — a full strategy for a fictional five-million-dollar consumer brand.
  • Review checklist — what every ad strategy doc should answer before it ships.
02 · Best for

Who this is for.
And who it isn't.

Best for:

  • Founders who hired an agency and got campaigns instead of strategy.
  • Operators inheriting an ad account with no written strategy.
  • Teams about to spend more than $30K/mo on paid that don't have a documented plan.

Not best for:

  • Teams without ad budget yet. Build the brand and the website first.
  • Pure B2B SaaS. Examples and budgets are DTC-focused.

Coming June 2026.

Drop your email. We'll write when this ships. No drip campaign, no sales sequence — just one message.