We've run our own consumer brands for six years and built the AI infrastructure that runs them every day. Now we point it at yours — either installed inside your team, or run end to end by ours.
Same infrastructure underneath both. The only difference is who owns the day-to-day. Brands move between the two as they staff up or staff down, so picking wrong isn't a thing that happens here.
We install the systems inside your business, train your operators, and leave the documentation to extend them. You own the machinery and the people who run it.
Paid, creative, UGC, email and SMS, SEO, CRO, storefront, customer service, and the reporting layer under all of it. One team, one scoreboard, month to month.
The founder becomes the integration layer between vendors. Which is the actual job nobody is doing.
A growing consumer brand pays separately for media buying, creative, UGC, email and SMS, SEO, CRO, storefront dev, customer service, attribution, and someone senior to make them all agree. Each has its own scope, its own monthly report, and its own incentive to look good in isolation.
One team on one scoreboard removes the coordination problem, and the AI backbone is what makes one team enough. Cheaper because it's consolidated, not because it's junior.
Most AI consulting is a deck and a chatbot.
The deck stays in a folder, the chatbot quietly stops getting used.
What we install runs every day, gets logged, and gets better.
We also run Founder Coaching for consumer-brand founders who want senior operators in the room weekly, and take a limited number of speaking engagements.
Founder · Visionary
Co-Founder · Integrator
We're not strategists who studied ecommerce.
We're the people who hit the wall — and built systems around it.
Lighter Fluid is the documentation layer for those systems. Read more about us →