The work we sell is the work we do every day.
Most of our case studies are our own P&Ls. Three brands we founded and still run, hundreds of thousands of customers, and the operating playbook we now point at other people's businesses.
Direct-to-consumer golf clubs.
$100M+ in lifetime sales.
Series A & B.
Stix sells direct-to-consumer golf clubs at a quarter the price of legacy brands without the legacy-brand intimidation. Founded 2020. Took it from zero to $8M in year one, through Series A, then Series B. Over $100M in lifetime sales and hundreds of thousands of customers.
What we built that LF now sells:
- — The CRO testing framework: 10 parallel slots, progressive traffic allocation, metafield-driven runtime config. Validated at scale.
- — The intimidation framework — four cohorts mapped to four psychological barriers, validated by 11k post-purchase survey responses.
- — The Triple Whale REST integration that replaced Moby (which was returning numbers 2-3x off ground truth in April 2026).
- — The Daily Sales Plan as forecast source-of-truth — pacing reports anchor to plan-base, not rolling-baseline.
- — Comment marketing at scale — running every two hours across IG, TikTok, YouTube, with hard 15-minute budgets and skip-on-failure resilience.
Heated serving dishes.
$4.5M Year 1.
10%+ profit margin.
Host Modern sells the first heated serving dish that keeps food at temperature for hours without a power outlet. Launched in 2024. $4.5M in year-one revenue with a 10%+ profit margin. We still run it.
What we built that LF now sells:
- — The full AI skill library template — about 20 production skills covering media buying, comment marketing, comment engagement, marketing analysis, FP&A, demand planning, SEO, content repurposing.
- — The Notion Approval Queue + Run Log + Skill Registry hub — central inbox for proposals, ledger of what ran, source of truth for what's installed.
- — The 7-rule data validation library — the "Step 0" that runs before every media-buyer decision. Caught the April 24th UTC timezone bug that would have inverted a ROAS read by 81%.
- — The brand foundation trio: brand context, copy rules, design system. Each enforced through tooling, not just documented.
- — The Wiki + tokens.css system — every polished HTML view for the team has a home, all share one design source of truth.
Mobile ad network.
$65M revenue.
100M+ app installs.
A Lighter Fluid founder co-founded Influence Mobile and helped grow it into the third-largest mobile ad network in the world by revenue. $200M+ in lifetime revenue. 100M+ app installs delivered. The business taught the operating fundamentals — attribution under noise, fraud detection, real-time decisioning, and what it actually takes to keep complex automated systems running in production without human-in-the-loop interventions.
The technical instincts that make LF skills resilient — hard time budgets, skip-on-failure isolation, log everything, no per-item AI calls when batch will do — come from this work. AI consulting is in many ways adtech with better tools.
The partnership we want more of.
One team. The whole funnel.
EcoFuego makes a patented smokeless fire pit that had already won the hard part — a real product, awards, and shelf placement in garden centres across the UK, Europe, Canada, Australia, and Chile. What it didn't have was the online machinery: a new storefront, a refill model built for repeat revenue, and almost none of the acquisition or retention engine switched on.
Rather than hire six agencies to build that, they gave the whole surface to us.
What one engagement covers:
- — Paid acquisition on Meta and Google, optimized nightly against real margin rather than platform-reported ROAS.
- — Creative and UGC — existing assets re-cut for paid and social, new demo content produced where it was missing.
- — Lifecycle built around the refill, which is the actual business model hiding inside a one-time purchase.
- — SEO and answer-engine visibility, so the brand gets quoted when a buyer asks an AI assistant for a smokeless fire pit.
- — Storefront, the CRO testing program, and a support desk that answers the routine questions on its own and drafts the rest.
- — One scoreboard across Shopify, the ad platforms, and attribution — so there's a single number to argue from.
The commercial shape matters as much as the scope. A small fixed base, with most of what we earn tied to what the store actually does. We carry the early risk of building demand that takes months to mature, and it runs month to month. Nobody is locked in on either side.
Client results publish when they're real.
We'd rather show you our own P&Ls than dress up an early client engagement.
The EcoFuego partnership is in flight, along with the Suncast Stack-Up DTC engagement and others in earlier stages. We'll publish numbers once there are numbers worth publishing — no logo wall before the work.