The work we sell is the work we do every day.
The case studies are the businesses we've built. Three brands. Hundreds of thousands of customers. The operating playbook we sell is the one we run every day on these.
Direct-to-consumer golf clubs.
$100M+ in lifetime sales.
Series A & B.
Stix sells direct-to-consumer golf clubs at a quarter the price of legacy brands without the legacy-brand intimidation. Founded 2020. Took it from zero to $8M in year one, through Series A, then Series B. Over $100M in lifetime sales and hundreds of thousands of customers.
What we built that LF now sells:
- — The CRO testing framework: 10 parallel slots, progressive traffic allocation, metafield-driven runtime config. Validated at scale.
- — The intimidation framework — four cohorts mapped to four psychological barriers, validated by 11k post-purchase survey responses.
- — The Triple Whale REST integration that replaced Moby (which was returning numbers 2-3x off ground truth in April 2026).
- — The Daily Sales Plan as forecast source-of-truth — pacing reports anchor to plan-base, not rolling-baseline.
- — Comment marketing at scale — running every two hours across IG, TikTok, YouTube, with hard 15-minute budgets and skip-on-failure resilience.
Heated serving dishes.
$4.5M Year 1.
10%+ profit margin.
Host Modern sells the first heated serving dish that keeps food at temperature for hours without a power outlet. Launched in 2024. $4.5M in year-one revenue with a 10%+ profit margin. Gabe is the CEO.
What we built that LF now sells:
- — The full AI skill library template — about 20 production skills covering media buying, comment marketing, comment engagement, marketing analysis, FP&A, demand planning, SEO, content repurposing.
- — The Notion Approval Queue + Run Log + Skill Registry hub — central inbox for proposals, ledger of what ran, source of truth for what's installed.
- — The 7-rule data validation library — the "Step 0" that runs before every media-buyer decision. Caught the April 24th UTC timezone bug that would have inverted a ROAS read by 81%.
- — The brand foundation trio: brand context, copy rules, design system. Each enforced through tooling, not just documented.
- — The Wiki + tokens.css system — every polished HTML view for the team has a home, all share one design source of truth.
Mobile ad network.
$65M revenue.
100M+ app installs.
Gabe co-founded Influence Mobile and helped grow it into the third-largest mobile ad network in the world by revenue. $200M+ in lifetime revenue. 100M+ app installs delivered. The business taught the operating fundamentals — attribution under noise, fraud detection, real-time decisioning, and what it actually takes to keep complex automated systems running in production without human-in-the-loop interventions.
The technical instincts that make LF skills resilient — hard time budgets, skip-on-failure isolation, log everything, no per-item AI calls when batch will do — come from this work. AI consulting is in many ways adtech with better tools.
Client case studies arrive in 2026.
We'd rather show you our own businesses than dress up an early client engagement.
The Suncast Stack-Up DTC engagement is in flight. Other engagements are in early stages. We'll publish the case studies once we have results worth publishing — no logo wall before the work.