Terms of Service

Lighter Fluid Terms of Service

Effective date: October 23, 2026

These terms cover your use of lighterfluid.co and Lighter Fluid Connect ("Connect" or "the app"), including our Shopify app, run by Lighter Fluid, Inc. ("Lighter Fluid," "we," "us"). By signing in or connecting an account, you agree to them.

How these terms fit with your services agreement

Connect is a tool we provide to clients as part of our marketing services. Your services agreement with Lighter Fluid governs the engagement, including fees, scope of work and confidentiality. If these terms and your services agreement conflict, the services agreement wins.

Who can use Connect

Connect is for business use by our clients and the people they invite.
You must be at least 18 and have authority to act for your company.
You must have the right to connect each account you connect, and to let us access and act on it.

What you authorize

When you connect an account (such as Shopify, Meta, Google, Klaviyo, Triple Whale or Microsoft Clarity), you authorize Lighter Fluid to access that account's data and, where you grant management permissions, to make changes on your behalf. These changes include campaigns, budgets, email and site updates, within the scope of your services agreement.

You choose what we may do. Each account starts with read access for audits; we can make changes only after you grant the matching access level in Connect.

You can remove this authorization at any time by disconnecting the account in Connect or revoking access in that platform's settings.

Your responsibilities

Keep your sign-in secure and tell us right away if you think it has been misused.
Follow the terms and policies of each platform you connect.
Make sure you have the notices and consents your own customers need for us to process their data for you.
Do not misuse Connect. That includes trying to break its security, reverse engineering it, overloading it, or using it for anything illegal.

Your data

You own your data. We use it only to provide our services to you, as described in our Privacy Policy. To delete data, see our Data Deletion page.

Data processing

When we handle personal data in your connected accounts (for example, your Shopify customers' order data), you are the controller and we are your processor. In that role:

We process it only on your documented instructions: these terms, your services agreement and the access levels you grant in Connect.
Everyone at Lighter Fluid who can access it is bound by confidentiality.
We protect it with the security measures in our Privacy Policy, including encryption in transit and at rest and role-based access.
We use these subprocessors: Railway (hosting and database, US), Resend (email delivery), Anthropic (AI analysis; no training on your data) and Google (sign-in). We will tell you before adding or replacing a subprocessor, and you can object.
We help you answer requests from people exercising their privacy rights, and we act on Shopify's customer data request and erasure notices.
We notify you without undue delay, and within 72 hours, after becoming aware of a breach affecting your data.
When the engagement ends, we delete your data as described in our Privacy Policy, unless the law requires us to keep it.
On request, we give you the information you need to show compliance. For EU or UK data, the Standard Contractual Clauses apply to transfers to the US.

If your services agreement includes a data processing agreement, that agreement governs instead.

Our app

We own Connect, including its software, design and content. You get a limited, non-transferable right to use it while you are a client. You may not copy, resell or sublicense it.

Connect relies on third-party platforms. Those platforms can change or limit their APIs at any time. We are not responsible for their outages, changes or actions.

Disclaimer

Connect is provided "as is" and "as available." To the fullest extent the law allows, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement. We do not promise that Connect will be uninterrupted or error-free. Audits, reports and AI-assisted analysis are recommendations. We do not guarantee any specific marketing or sales result.

Limitation of liability

To the fullest extent the law allows:

Lighter Fluid will not be liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, arising from your use of Connect.
Our total liability for any claim related to Connect will not exceed the fees you paid us in the 12 months before the claim.

If your services agreement has a different limitation of liability, that one applies instead.

Termination

You can stop using Connect at any time by disconnecting your accounts and telling us.
We can suspend or end your access if you break these terms, if your services agreement ends, or if we need to protect the app or other users.
When access ends, we delete stored tokens and connected-account data as described in our Privacy Policy.
Sections that by their nature should survive (such as ownership, disclaimer, limitation of liability and governing law) survive termination.

Governing law

These terms are governed by the laws of the State of Illinois, without regard to conflict-of-law rules. Any dispute will be handled in the state or federal courts in Kane County, Illinois, unless your services agreement says otherwise.

Changes to these terms

We may update these terms. If we make important changes, we will update the date above and tell active clients by email or in the app. Continuing to use Connect after that means you accept the changes.

Contact us

Lighter Fluid, Inc.
3833 E Main St, Saint Charles, IL 60174, United States
Email: ops@lighterfluid.co