Why Lighter Fluid

Six agencies.
Or one system.

Most brands run growth through a stack of tools and an agency on each one. Nobody connects them except you. We replace the stack with one system that shares your brand, your data and your scoreboard.

  1. 01The usual way
  2. 02One system
  3. 03Side by side
  4. 04What it costs
  5. 05Who runs it

Screens on this page are illustrations, not client data.

01 · The usual way

Six agencies.
Six versions of the truth.

01 · Tools

A tool for every channel.

Ads, email, site, analytics, creative and support each live in their own software.

02 · Vendors

An agency on every tool.

Each vendor sees one channel. The gaps between them land back on you.

03 · Onboarding

You onboard every one of them.

Kickoffs, logins, the brand deck, then weeks before each team is actually useful.

04 · Brand

Your brand, six different ways.

Every team writes its own version of your voice. Keeping them on brand is now your job.

05 · Reports

Six reports grading their own work.

Each uses its own numbers, and the same sale gets claimed more than once.

06 · You

And you're the one connecting it all.

The meetings, the invoices, the reconciling. Then you still have to decide if it's working.

6×onboardings to your brand
6×teams to keep on brand
6reports grading their own homework
0ways to check the numbers
02 · With Lighter Fluid

One core.
Every channel.

01 · Connect

Everything plugs into one core.

Ads, store, analytics, email and support connect once. No more eight logins.

02 · Brand

Your brand is written down once.

Voice, audience, data and standards live in one place. Every output is checked against it.

03 · Channels

Every channel runs from the same core.

Media, creative, pages, email, SMS and support. Nothing gets re-briefed.

04 · Numbers

One scoreboard everyone trusts.

Pulled from raw platform and order data. Each sale is counted once.

05 · Your time

One queue and one call a week.

You approve what matters and talk to the founders running it. That's the job.

1onboarding to your brand, ever
1voice, checked on every output
1source of truth from the platforms
0dashboards to log into
03 · Side by side

Same work.
Very different week.

Agency stackLighter Fluid
OnboardingOnce per agency, every time you switchOnce. The brand kit carries forward.
BrandSix interpretations you policeOne voice, checked before anything ships
ReportingSix PDFs, six definitions of successOne scoreboard from raw data
SpeedIdea to live in weeks, through a queueIdea to live in hours
MeetingsA sync with every vendorOne weekly call
Connecting the dotsYouThe system, with us accountable
Who runs itAccount managersThe founders who built Stix Golf and Host Modern
04 · What it costs

More done.
Less spent.

Agency stack
Software Six retainers Your time
Lighter Fluid
Software One partner Back into the business

Illustrative, not to scale. Your actual numbers come out of the audit.

No overlap

You stop paying six teams to rebuild the same context.

Your time back

One call and a short queue replace a week of vendor meetings.

Paid on results

On a growth partnership, our upside rises only when your return does.

05 · Who runs it

Not account managers.
Operators.

Founders who built real brands

Stix Golf: $100M+ in online sales, Series A & B. Host Modern: $4.5M in year one at a 10%+ margin. Influence Mobile: $200M+ lifetime revenue.

Still running them

The same people who run those brands day to day run your account. No hand-off to a junior team.

Everything we run for you runs at our own brands first. Who we are →

Replace the stack.
Keep the results.