PACK 09 · CLAUDE COWORK · EMAIL STRATEGY PLAYBOOK

Your email program is six broken flows.
And one campaign every two weeks.

Email is the highest-margin channel in a consumer brand and most teams treat it like a chore. This pack gives you the strategy doc — segmentation, flow architecture, campaign cadence, list-growth model, KPI floor — your email program should run from.

Notify me when it ships Coming June 2026
Build Your Email Strategy pack — mail-settings icon on muted background.
PLAYBOOK SKU LF-PACK-PLY-EMAILSTRAT
01 · What's inside

What you get
when you buy this pack.

  • Email strategy template — seven sections covering segmentation, flows, campaigns, list growth, deliverability, content, KPIs.
  • Segmentation framework — slice subscribers by active buyer, lapsed, never-bought, VIP. Without overcomplicating.
  • Flow architecture map — which flows every consumer brand needs, in what order to build.
  • Campaign cadence model — weekly campaigns, when to push more, when to pull back.
  • List-growth checklist — popups, lead magnets, welcome offers, organic growth.
  • KPI floor — minimum acceptable open, click, revenue-per-recipient, deliverability.
  • Worked example — full email strategy for a fictional three-million-dollar brand.
02 · Best for

Who this is for.
And who it isn't.

Best for:

  • Founders running Klaviyo, or any ESP, without a written strategy.
  • Operators who can't articulate why their email program is structured the way it is.
  • Teams about to hire an email agency that want to know what to ask for.

Not best for:

  • Teams without an email program yet. Set up Klaviyo first.
  • Pure B2B SaaS. Examples are consumer-brand-focused.

Coming June 2026.

Drop your email. We'll write when this ships. No drip campaign, no sales sequence — just one message.