Define Your Brand
Brand-definition feels abstract, so most teams skip it. Every ad, email, and product description fights itself for the next year. This pa...
FREE PLAYBOOKS · 12 PDFS
The lighter version of every pack.
The lighter version of every pack.
Free. Email-delivered.
A short playbook PDF for each of the twelve toolkit packs. Five to eight pages. The strategy, the structure, the why. Not the runnable artifact — that's the paid pack. But enough that a smart operator could rebuild a lot of it over a weekend.
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01 · The playbooks
Twelve free PDFs.
Twelve free PDFs.
One per pack.
Drop your email under any pack you want and we'll send the PDF. One email per request, no nurture flood. If you like the playbook, the paid pack ships the running infrastructure for $49–$249.
Build Your Wiki
We've built three businesses on the same wiki pattern — local-served HTML, markdown-rendered, no SaaS. This pack ships the running infras...
Build Your Design System
Your designer left, your agency turned over, your dev built three checkout flows with three different button styles. This pack ships the ...
Build Your Website
Theme-editor edits don't survive turnover. Code-and-GitHub deploys do. This pack ships a starter Shopify theme, a section-pattern library...
PDF coming soon
See the pack →
Manage Your Website
Pages drift. Products lose their meta-objects. Collections get out of order. Theme settings stop matching the design system. This pack sh...
PDF coming soon
See the pack →
Build Your Ad Strategy
Strategy is the document that names what audience, what message, what funnel stage, what creative, what budget. Most teams skip the writi...
PDF coming soon
See the pack →
Build Your Ad Creatives
Most ad creative is one person guessing what'll work, then waiting two weeks to find out. This pack gives you the brief format, the varia...
PDF coming soon
See the pack →
Build Your Ad Campaigns
Naming, audiences, placements, budgets, UTMs, ad copy, creative variants — all manual, all error-prone. This pack ships the SKILL.md that...
PDF coming soon
See the pack →
Build Your Email Strategy
Email is the highest-margin channel in a consumer brand and most teams treat it like a chore. This pack gives you the strategy doc — segm...
PDF coming soon
See the pack →
Build Your Email Templates
Most consumer-brand emails are stock Klaviyo templates with the colors swapped. This pack ships eight editorial-direction email templates...
PDF coming soon
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Build Your Email Campaigns
Brief, write, design, build, QA, schedule — every campaign repeats the same six steps. This pack ships the SKILL.md that runs steps two t...
PDF coming soon
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Build Full Campaigns
A campaign is six channels and twelve assets and four meetings to keep them consistent. This capstone pack orchestrates the prior skill p...
PDF coming soon
See the pack →
02 · How it works
What happens after you submit.
01
You submit.
One email per request. We tag your customer record with the pack you asked about, nothing else.
02
We send the PDF.
Within minutes, automated. From a Lighter Fluid address. Plain email, single attachment, no marketing template.
03
That's it.
No drip sequence, no upsell flood. We may write you once a month with operator-grade notes. Unsubscribe anytime.
Read a few.
Buy the ones that earned it.
The PDFs teach the strategy. The packs ship the running infrastructure. The bundle ships everything for $499 when all twelve are complete.