PACK 01 · CLAUDE COWORK · BRAND PLAYBOOK

Most founders skip brand work.
Then spend a year fixing the symptoms.

Brand-definition feels abstract, so most teams skip it. Every ad, email, and product description fights itself for the next year. This pack gets you a written brand-rules document in one weekend, and stops the arguing.

See the free overview (PDF)

$49 — instant download

Define Your Brand pack — quill icon on cream background.
PLAYBOOK INSTANT DOWNLOAD SKU LF-PACK-PLY-BRAND
01 · What's inside

What you get
when you buy this pack.

  • Brand brief template — fifteen prompts. Fill it in once, use it forever.
  • Voice and tone framework — six calibration sliders, three worked examples per slider.
  • Copy rules starter — never-say and always-say lists you can extend in your own voice.
  • Naming conventions — products, files, internal docs, asset folders.
  • Do/don't gallery — twelve paired examples of weak vs. strong brand copy.
  • Workshop guide — run a three-hour brand-definition session with your team.
  • Pre-publish checklist — final pass before any new copy ships.
02 · Best for

Who this is for.
And who it isn't.

Best for:

  • Founders running a sub-$10M consumer brand without a written brand doc.
  • Operators inheriting a brand that has never been documented.
  • Teams with multiple writers — in-house, agency, freelance — producing inconsistent copy.

Not best for:

  • Established brands with mature brand-guideline systems already in use.
  • Pure B2B companies. Examples are consumer-brand-focused.
  • Anyone looking for visual brand identity. Logos, colors, type — that's the Build Your Design System pack.
05 · FAQ

Questions we get.

How long does it take to fill in? A weekend of focused work. The brief template is structured to keep you moving — most teams finish in a single three-hour Saturday.

Can a copywriter or agency fill this in for me? Yes. The pack includes a founder-led version of the workflow and an agency-led version.

Do I need design skills? No. This pack is entirely copy and rules. Logos, colors, type — that's the Build Your Design System pack.

Will this work for B2B? The examples are consumer-brand-focused. The framework adapts but you'll do more translation work.

What software do I need? Notion, Google Docs, or any markdown editor. PDFs render in any browser.

What's the difference between this and the Build Your Wiki pack? This defines what the brand is. The wiki pack is where you store and operate from those definitions.

Ready to install?

$49 — instant download. Instant download. Fourteen-day refund.